MORE than fourteen hundred horses were killed by the heat in Manhattan alone during the first two weeks of July. Detailed figures of the havoc were published in the New York Mail. A single concern, the George Ehret Brewing Company lost forty-five horses within the period mentioned, and others reported losses almost as large.
It is not our purpose to arouse sympathy for the patient brutes which toiled through the torrid streets of the metropolis until they lay down to die on the smoking asphalt. These horses are well out of their misery and death was doubtless a welcome relief. If, haply, we can emphasize the lesson of this havoc among beasts of burden, that is as much as need concern us here.
The horse is not adequate to meet the traffic demands of a great city. This is the essential fact brought home by this drastic experience of team owners in New York City.
In one day the Packard Motor Car Company of New York took orders for ten Packard trucks. In the days that followed they were compelled to reject many orders for immediate delivery because the factory was unable to supply the trucks. We have been too busy meeting current demands to accumulate a stock. We are now engaged in trebling the capacity of our truck shops and doubtless we shall be better prepared to respond should another such emergency arise.
Why wait until the pinch comes? It has been shown by the experience of hundreds that the Packard truck is more efficient, more reliable and more economical than horses in innumerable kinds of hauling.
Packard trucks are now in successful use in over 130 lines of trade. It seems almost unnecessary to point out that the use of the motor vehicle is the only humane method for handling heavy loads and long hauls. Packard trucks can work every day and twenty-four hours a day if necessary, as shown by the experience of John Wanamaker in New York. They don't suffer from hot weather and they don't fall down on slippery pavements.
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